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VCB Partners

Covid-19 Update

We’re here to support you during this difficult time amidst the Coronavirus pandemic. Visit Cambridge and Beyond are committed to supporting all businesses and attractions to the best of our ability during these challenging times but, like many other businesses, we are having to adapt in response to the crisis.

Therefore, in light of the latest Government advice regarding COVID-19, Visit Cambridge has made the following changes

  • We will not be invoicing Partners for their annual fee in April, unless requested. This will be reviewed in three months’ time.
  • The Visitor Information Centre has closed to the public
  • Our Cambridge Official Walking Tours are no longer running

We will continue to provide support to all Partners in Cambridge and the surrounding area virtually. This includes

  • Regular updates on support for businesses in Cambridge and the surrounding area
  • Communication of the latest information and advice from Visit Britain/Visit England
  • For the latest information on both of the above click here
  • Continued presence on the Visit Cambridge and Beyond website
  • Continued presence on the Visit Cambridge and Beyond social channels
  • Updates on how you can support other Partners, and vice versa, in Cambridge and the surrounding area

We are available by email for any queries; contact us via membership@visitcambridge.org and we will get back to you.

This is the time for businesses to come together and support Cambridge and the surrounding area, ready for when visitors return to our beautiful city.


Want to become a Partner of Visit Cambridge and Beyond? Fill in one of the following application forms and send to vcbpartners@visitcambridge.org to start your Partnership


Accommodation Partnership Application Form


Non-Accommodation Partnership Application Form


Visit Cambridge and Beyond is the official Destination Management Organisation for the city of Cambridge and the surrounding area. We promote our beautiful city and its attractions across the world, bringing over 7.6 million visitors to the area annually worth over £2 billion, a figure which is growing by 3.5% every year. 

We currently work in partnership with over 150 business across the city and the surrounding area, including Cambridgeshire, Suffolk, Essex, Hertfordshire and Bedfordshire, providing them with a platform to promote their services to locals and visitors alike. By supporting Visit Cambridge and Beyond, our partners benefit from a range of marketing opportunities and share in our success as 100% of their partnership fee is directed straight into delivering tourism services in Cambridge and beyond as one of the UK’s must see destinations. 

If you would like to find out more, please contact vcbpartners@visitcambridge.org or call 01223 791502 to discuss partnership and sponsorship opportunities. 


Key stats

  • 2 million website visitors a year
  • 1 million users of our “What’s On”
  • 750,000 social media reach a year
  • 300,000 footfall in the Visitor Information Centre
  • 1 million Partner leaflets distributed a year  

What are the partnership options?

Standard £325 (plus additional £25 fee for accommodation)

  • Profile on Visit Cambridge and Beyond website
  • Membership networking events
  • Access to travel and trade industry insights
  • Business support
  • Inclusion in online thematic campaigns
  • Leaflets displayed in the Visitor Information Centre
  • Commission free online booking platform (for accommodation Partners only)

Premium £525 (plus additional £25 fee for accommodation)

All of the benefits of our standard partnership plus 

  • Multiple website listings
  • Quarterly social media coverage
  • 20% discount on advertising opportunities
  • Online ticket sales (subject to commission share)
  • Online profile for conferences and events

Strategic (POA)


We also offer bespoke partnership opportunities for who are looking to partner with us on a more strategic basis. For more information, contact becky.roberts@visitcambridge.org 

Events Only £100    

One off listing for individual events on our What’s On section. Payment must be made in advance.

  • What’s On event listing

Banner Advertising from £300

A variety of banner advertising options, including a homepage banner or banner on specific pages for either 6 or 12 months

If you would like to join us, please contact vcbpartners@visitcambridge.org or call 01223 791502 to start our partnership. 


All Cambridge BID levy payers receive a 25% discount on our Partnership scheme