Crosstown is a scratch bakery in London specialising in sourdough doughnuts, small batch ice cream, homemade cookies, extraordinary chocolate, and specialty coffee. The company was founded in 2014 by JP Then and Adam Wills, starting as a street food stall. Crosstown has since grown into an omni-channel retailer and currently has 28 sites across, a store in Cambridge, Oxford, Brighton, and Bristol, online nationwide ordering, events, catering, and wholesale segments.
In 2017 the brand launched a range of vegan sourdough doughnuts, made with alternative ingredients such as chia seeds, coconut butter and silken tofu, and were awarded Best Vegan Doughnuts by PETA (People for the Ethical Treatment of Animals) in 2018 and ‘The Best Doughnuts’ by Vegans of London in 2019. A selection of vegan flavours is available at all Crosstown locations and online.
In 2020, the brand extended their offering to include homemade cookies and ice cream. Crosstown Ice Cream is made in small batches, using traditional methods and the finest seasonal ingredients to develop real flavour and a smooth, silky finish. Each flavour can be paired with homemade toppings inspired by the brand’s award-winning doughnuts or served with dairy or oat milk for a refreshing shake.
In December 2021, Crosstown launched a range of chocolate bars, with flavours inspired by their menu of award-winning doughnuts, such as Matcha and Yuzu & Passionfruit. Available in-store and online, the chocolate bars can be purchased individually, as bundles of three or six, as well as with curated gifting options (online only). Crosstown’s full range of sweet treats are available in-store and for online delivery, with orders placed at www.crosstown.co.uk.